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Ads on the iPhone, only as ads on the web, have been something many users wish to avoid. But a little of the ad companies which have been privately targeting newer smartphone inclination such as the iPhone have been apropos increasingly resourceful with their proceed to advertising. A great e.g. of this only launched currently in the NPR app for the iPhone. In this app, the mobile analytics and promotion association Medialets is portion up an ad for the latest album, Contra, by the rope Vampire Weekend. At first, the ad only peeks out at the bottom of the NPR app, but if you click to enhance it, it fast takes up the complete device

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