Apple puts limits on location-based advertising in the App Store

February 5th, 2010


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Apple’s vehement about mobile promotion (and it positively seems similar to they’re environment up a devise for internal ads), but to devs, they say, “not so much.” Apparently they’ve sent out a summary which says place services should usually be used to yield “beneficial information,” not targeted advertising. Any apps which embody ads targeted to where you and your iPhone have been will be deserted posthaste, says Apple. There’s a couple of things going on here — Mobile Entertainment wonders only what “beneficial information” means. Certainly apps similar to Foursquare and MyTown yield commercial operation report formed on your iPhone’s location, and Foursquare generally is operative on internal deals with places which you’ve checked-in to — is which deliberate advertising? And a couple of developers, together with the crony Craig Hockenberry (MacNN messed up Chock’s name in their post ) contend which Apple wants location-based ads for themselves

The full story can be found on TAUW

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