Comcast to rebrand cable, Internet services as Xfinity

February 4th, 2010


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By Tim Conneally , Betanews If you’re one of the some-more than twenty-five million Comcast subscribers, the check you get subsequent month might be for a use called Xfinity. Beginning Feb 12, Comcast will proceed rebranding the cable, Internet, and digital voice services in eleven markets underneath the Xfinity name, which it initial debuted in Dec when the association began the routine of appropriation NBC Universal . At the time, Comcast CEO Brian Roberts told investors, “We fundamentally have been formulating dual Comcasts.” Today, we found out some-more of what which entails. In the company’s gain call for currently Roberts said, “We have been not usually repositioning the association technically, we have been repositioning the association with consumers.” So Comcast the primogenitor association will remain, but Xfinity will be the name the business see, divorcing the stigmatized Comcast code from the service. The Xfinity promotion pull is approaching to proceed during the 2010 Winter Olympics for subscribers in Seattle, Portland, San Francisco, Chicago, Boston, Hartford, Philadelphia, Baltimore, Washington D.C., Chattanooga, and Augusta.

The full story can be found on Beta News

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