Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking ...Read more
Inkless / tonerless printers aren’t exactly new, but here’s a more novel approach: inkless, tonerless, and completely reusable. The PrePeat rewritable printer is exactly that: using special paper made of PET plastic, you can make all the flowcharts and meeting notes you need, and when you want to start fresh, feed the paper back in to start fresh. Upfront ...Read more
Youth social networking researcher dana boyd has observed that many people presume the way they use social networks is the way everyone uses them. “I interviewed gay men who thought Friendster was a gay dating site because all they saw were other gay men,” she says . “I interviewed teens who believed that everyone on MySpace was Christian because ...Read more
YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year. It is not surprising that it commands a smaller share of time spent watching videos than number of ...Read more
BlueKiwi , a French startup that helps companies manage customer conversations, says it’s starting a big push into the US market. As part of that effort, it’s announcing new pricing that could be hard to resist — companies can build a BlueKiwi-powered community for free. The company’s tools center around managing customer forums, and finding ideas within them. That ...Read more
With the continued success of Twitter and other social networking tools, any criticism (or praise) of products and companies is becoming increasingly public. Finding a way to manage these external communications in the internal decision-making process is an ongoing challenge for many businesses. Today, in an effort to help marketers and community managers better deal with such outside correspondence, ...Read more
It actually took longer than I would have expected for someone to come up with a good mocking of Google’s “Parisian Love” commercial that played during the Super Bowl yesterday. But today brings us just that. The video comes compliments of the Upright Citizens Brigade Beta Team “The Brig.” They’ve named their video “ Parisian Oops ” and have ...Read more
Social networking is filled with people who like to talk. While a majority of the online chatter is simply noise, some individuals, for reasons that vary, have networks of friends, family and colleagues that listen, trust and act on their recommendations. These individuals are known as social influencers. Helping to locate and utilize these social influencers for marketing campaigns, Pursway (formerly Datanetis) ...Read more
Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions. Yahoo served ...Read more
Heineken Bot does what it says on the keg, soon to be man’s new best friend
Bit.ly Pro enters open beta — get a free, custom URL shortener!
Recap Of The Davos Tech Exec Interviews
Patent suggests location-based social networking for iPhone
Google Airs Super Bowl Ad
From the Tips Box: Backyard Igloos, Sink Mats, and Taskbar Arrangement [From The Tips Box] CubeMe for Google Chrome lets you pretend you’re browsing on an iPad!
Kids Say the Darndest Things: Teens In Tech 2.0 Video Verizon Blocks 4chan Make Ice Cream in 15 Minutes with a Dry Ice Bath [DIY]
HTC Dragon and friends turn up on Dopod roadmap When Negotiation Becomes Dishonesty Google Launches Phone Support For The Nexus One, Lowers ETF By $200 Oracle Drops Sun’s Commitment To Accessibility Nokia Nuron spotted again, connection to 5230 cemented? The Richter Scales Debut Animated Video Of “I’ve Got Mail And I’ve Got It Made” Current MacBook Pro SKU given mark of death in Best Buy database?
The 7 Somewhat United States of Facebook The tweet that made Steve Jobs furious
An SD memory card adapter for your iPhone